Skip to content


Forget school – learn writing skills for the modern workplace

“I have never let schooling interfere with my education,” said Mark Twain. It’s a sentiment we certainly agree with here at the Academy. What we’re taught in school is meant to serve limited aims, like developing basic skills and passing assessments. Sadly, once we get out into the real world, a lot of what we’ve […]

The good, the bad, and the cringe: 2022 additions to the Oxford English Dictionary

Language is always changing. Words and expressions are constantly being invented or redefined to describe new phenomena or changing attitudes, and dictionaries gradually register these shifts. Take ‘goblin mode’, which was selected as the Oxford English Dictionary (OED)’s Word of the Year by popular vote. It refers to ‘a type of behaviour which is unapologetically […]

Crafting stand out festive messages for your small business

It’s that special time of year when buildings are aglow with Christmas lights and the voice of Mariah Carey can be heard in every corner. The holiday season is all about celebrating with the people around you – including those who support your business. Christmas is a great time to really connect with your audience […]

To emoji or not to emoji?

In 1999, the Japanese telecommunications company NTT DOCOMO released a set of 176 pictures for use in pager and mobile phone messages. Designed by Shigetaka Kurita, these pixelated smiley faces, hearts and common symbols for things like food and weather were dubbed “emojis”, a combination of the Japanese words for “picture” (e), “write” (mo) and […]

Why you should ditch the corporate buzzwords to communicate more effectively

You’ve probably rolled your eyes at a self-proclaimed “disruptor”, or felt your heart sink on hearing “finding synergy” for the third time in a meeting. Corporate jargon is everywhere, and if we’re being honest, we all hate it. The internet is awash with memes and opinion pieces that poke fun at “the worst corporate buzzwords”. […]

5 things you need to do before launching your freelance copywriting business

A career in copywriting can be both lucrative and fulfilling. You get to stretch your creative muscles every day, you’re constantly learning about different products, services and industries, and meeting all kinds of people. And since every business needs to communicate effectively, talented copywriters are always in demand.  Going freelance can be even more rewarding. […]

Nine prompts to help you craft a strong brand voice for your small business

When you’re working on the branding for your business, do not overlook brand voice. It’s easy to be distracted by the bright lights and shiny colours of brand visuals, spending endless hours refining the colour palette, picking fonts and tweaking the logo.  But that’s a big mistake. The message is the core of all your […]

Anatomy of the perfect business email

Even with all the collaboration platforms out there and the rise of Whatsapp for work, email is still the primary business communication tool. In fact, email accounts for around 80% of workplace communication. So it’s important to get it right. To help you nail this, let’s take a look at the structure and key elements […]

Subject lines that get your email opened, read and acted on

Be honest – how many unread emails are currently sitting in your inbox? And how many of those emails will you delete without even opening them? Even with the growing number of team messaging platforms, email is still the primary workplace communication method. (Did you know phone calls account for just 2% of workplace communication?!) […]

How to write in plain English and get better results from your messages

Do you panic every time your printer malfunctions and you have to consult the ten-page manual? How about when the terms and conditions pop up after you update your smartphone’s operating system? If the very thought of reading technical terms and fine print makes you shudder, you’re not alone. The fact is that most people […]