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Writing for Social Media

75-minute webinar

Boost engagement and attract the followers you really want with simple social media must-dos.

Get clear directions to harness this powerful marketing tool

It’s easy to get overwhelmed by all the social media marketing tips out there, but in this webinar we’ll pare it back to the essentials. Get clear and practical tips to help you harness the powerful marketing tool, boost engagement and enhance your brand.

Key takeaways:

  • The right tone and language for social media and damaging writing mistakes to avoid
  • How to build your content around your audience so they look forward to your posts
  • Where to look for inspiration so you never run out of ideas
  • Simple tricks and add-ons to instantly boost engagement

This content-packed webinar will include practical exercises, real-life examples and the chance to ask questions and get the answers you need.
Leave feeling confident and ready to post with purpose.


Freya’s training was simply amazing. We asked The Giles Academy for a 10-ppl crash course on social media copywriting and Freya delivered exactly what we needed to give our team an alignment and boost. The training was engaging, hands-on, precise, and very professional.

Xavier Schilinger, Partner, Digital Business Lab
Freya Giles

Your trainer

Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency, and The Giles Academy, a learning hub for ambitious professionals and business owners.

She is passionate about the transformational power of the written word and its ability to propel individuals, teams and businesses to success.

Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps her students master the art of persuasive communication through a range of fun, practical and inspiring courses.



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