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Influence and Persuasion

90-minute live webinar

Learn how to communicate powerfully and get the results you want.

Master persuasive writing to win pitches, get buy-in to your ideas, impress clients and colleagues, and elicit the desired response to every email you send. Save time, get results and feel more fulfilled at work. 

This content-packed webinar will include practical exercises, real-life examples and the chance to ask questions and get the answers you need.

Key takeaways:

  • The psychological triggers that will shape your readers’ thoughts, feelings and actions
  • Common mistakes and old-school thinking that you must avoid at all costs
  • Ways to immediately grab your readers’ attention and keep them engaged throughout
  • How to make your message readable and ensure that it’s easily understood and absorbed
  • Power words and easy add-ons to instantly boost your persuasive power
  • The language that will help you build relationships and establish rapport and trust

The details
Live webinar
Influence and Persuasion – Learn how to communicate powerfully and get the results you want
Tuesday 30th April
6pm – 7:30pm HK / Beijing / Singapore time
On Zoom
Investment – US$56

Grab your seat


It helped me to understand what actually makes business writing effective. I learnt to use fewer words, write less formally and ask for action in a productive way. I’m happy to say I now get a better response to my emails! I would recommend it to any professional.

Linda Cheng, HR Manager


Freya Giles

Your trainer

Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency, and The Giles Academy, a learning hub for ambitious professionals and business owners.

She is passionate about the transformational power of the written word and its ability to propel individuals, teams and businesses to success.

Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps her students master the art of persuasive communication through a range of fun, practical and inspiring courses.


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