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Copywriting for Small Business Owners

90-minute live webinar

Boost your bottom line with copy that makes your offer irresistible.

Boost sales and engagement with top copywriting tips

This is a beginner’s tour of the fundamental tenets of effective copywriting. If you’re writing copy in your role or for your small business without any real training, this is the webinar for you.

Key takeaways:

  • Insight into the most powerful stage of any copywriting task – getting to know your reader
  • Guidance on how to construct clear and concise messages
  • A toolkit of tried and tested conversion boosters
  • How AI can help (and what to be cautious of)


I absolutely and thoroughly enjoyed the course. The content was practical, relevant and insightful. Freya really helped simplify the art of copywriting for me.


Freya Giles

Your trainer

Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency, and The Giles Academy, a learning hub for ambitious professionals and business owners.

She is passionate about the transformational power of the written word and its ability to propel individuals, teams and businesses to success.

Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps her students master the art of persuasive communication through a range of fun, practical and inspiring courses.

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