Write to the Top – Starter

Online business writing course
Learn the writing skills that will take you to the C-suite

Strong writing skills are absolutely critical for success in the modern workplace.

But most of us find writing challenging, and it’s no surprise. Everything we learnt about writing at school is actually working against us in the modern workplace.

Learn the new rules that will help you write with confidence, share your ideas effectively, boost your credibility and your influence, build strong relationships and increase your productivity.

You’ll learn to

• Make an excellent impression on your clients and colleagues
  Win the admiration and respect of your peers with clear and ordered writing.
• Grab your reader’s attention and persuade them to take action
  Write powerfully and persuasively so your emails never get ignored again.
• Power up your productivity
  Clear and concise communication ensures the job gets done – quickly and effectively.
• Save precious time
  You have a mountain of work and no time to waste. Our students report cutting their writing time in half.
• Build better relationships
  At work and in life, it’s all about relationships. Build stronger relationships so you’re always top of mind.
• Write and hit send with complete confidence
  Writing is an enjoyable experience when you know what you’re doing. Learn to write with confidence and ease.

Is this you?

• Do you worry about mistakes in your writing, checking everything multiple times?
• Are you frustrated by how much time you spend drafting and redrafting your work?
• Do you worry about rambling and taking way too long to get to the point?
• Do you struggle to get your thoughts down on paper clearly?
• Are you unsure of the right tone to use in emails?
• Do you feel a little nervous whenever you hit send on an email to management?
• Do writing tasks seem big and onerous?
• You don’t have to feel that way! Learn to write effectively, with confidence and ease.

HR managers consistently rank strong written communication in the top three most desired attributes in potential hires.

Are you ready to give your career a boost?

Your trainer

Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency, and The Giles Academy, a learning hub for ambitious professionals and business owners.

She is passionate about the transformational power of the written word and its ability to propel individuals, teams and businesses to success.

Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps her students master the art of persuasive communication through a range of fun, practical and inspiring courses.

The problem is, everything you were taught about writing at school is completely counterproductive at work. We need to rewrite the rules if we’re going to communicate effectively. And communication is EVERYTHING.

Freya Giles

Write to the Top has really helped me with my daily report writing. I’ve learnt to use simple language and keep the reports concise, as well as adding colour. I also learnt how to write energetic headings that capture the key message. I’m more confident about my writing now and I think my readers are benefitting!

Keith Chan, Research Analyst, Grosvenor Asia Pacific

What you get

• On-demand video trainings
  Discover the key tenets of effective business writing with ten comprehensive video trainings of up to 25 minutes each. Each one addresses a vital aspect of writing for results, and includes clear examples and practical tips. Simply log in and view at your convenience from any device.
• Exercises
  Perfect your art with plenty of practice. Each module is accompanied by practical exercises to reinforce your learnings. Polish your new-found skill until it becomes second nature.